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Marketing Automation Platform Specialist


  • 3K Consulting Inc.
  • 07/23/19
  • Canada
  • M3K 2A7
  • 40k-50k / Yearly
  • Full-Time
Marketing Automation Platform Specialist

Location: Toronto

MUST HAVE: Digital Marketing experience to qualify for this role

Client Facing Responsibilities

Totally own the Marketing Automation Platforms for assigned customers and work to accelerate client performance in all key metrics by being an expert on this technology

Development ongoing knowledge of the customers business, competitive landscape, solutions, and how they are different: intelligence that is then used to craft campaigns and coordinate with internal teams

Be the hands on execution of customer campaigns within the marketing automation system, website and supporting platforms

Produce monthly reports, data extracts, analysis, and insights based on the customers performance such as (open rates, engagement, revenue attribution, lifecycle management, form views, conversion rates, etc.)

Analyze website traffic, debug front-end issues, and point out areas of improvement for any issues such as crawling errors, layout, usability, behavior flows

Be an expert and manage the marketing automation technology such as forms, lists, emails, landing pages, tracking codes, programs, reporting

Come up with innovative way to stretch the platforms to achieve unique customer advantages in how their campaigns are performing such as data architecture, personalization, maintenance plans, progressive profiling, form capture points, media tracking, advanced landing pages, and scoring

HTML content updates to websites, mobile site, blog and social pages

Project manage aspects of the monthly plans: website designs, site migrations, mini projects, and Statement of Works (SOWs)

Action ad-hoc requests for creative, development, or marketing tasks for clients with annual support agreements

Coordinate with development teams and other teams (social media, copywriting, etc.) to manage client deliverables; assign this work utilizing internal ticket system and project management tools

Where required, setup, maintain, and report using digital marketing tools:

Email Software, SEO monitoring, Google PPC, Marketing Automation (Act-On), WordPress, Hootsuite, LinkedIn, Facebook, Google+, Twitter, and other tools used by the company

Team Responsibilities

High level of positivity, energy, and collaboration

Working collaboratively with sales team to secure new projects

Work collaboratively to support other team members to help them be successful

Showcase our work via case studies

Contribute to internal initiatives such as social media, blogs, PR, content strategies, and advertising

Build templates for new ways of doing things that can be adopted by all team members

Achieve Certifications as required by job position (Google Adwords, Google Analytics, Act-On Software, Salesforce Pardot, Marketo, HubSpot etc.)

Skills

Must have strong technical skills and maintain those skills over time

Ability to debug front-end website code (Java Script, PHP, CSS)

Database and data architecture

Strong skills in problem solving, and analysis

Strong skills HTML web design, WordPress or similar blog software

Must have above average skills with MS Office, HTML, CSS and Adobe Creative Suite, GoToMeeting, Email marketing

Must have strong communication ability (verbal and written)

Must have strong marketing instinct and creative energy

When you take on a project, you own it, start to finish. Youll get it done on time and are a fast learner

Must be organized to prioritize multiple tasks

Detail-oriented and passionate about their contributions

Demonstrated ability to work well in a fast-paced, entrepreneurial, results-oriented team environment

Knowledge of SEO and SEM principles and current practices, social media and blogging platforms such as WordPress, Twitter, Facebook and LinkedIn, Online Press Release services and tools

Education and Experience

2-3 years of experience in digital marketing in a marketing department or an ad agency required or specialized post-secondary graduate

Post-Secondary education in writing, marketing/advertising, communications, digital media or related field are desirable

A positive attitude, confident, and passionate about writing great content

Google Analytics Certification is a plus

Hootsuite or other Social Media Certification is a plus

Act-On Software, Salesforce Pardot, HubSpot, or Marketo Marketing Automation Experience and Certification is a plus


Employer Information

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