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Digital Marketing Manager (Marketing) - B


  • 3K Consulting Inc.
  • 05/22/19
  • Bend, OR
  • 97702
  • open / Yearly
  • Full-Time
Digital Marketing Manager (Marketing) - B
Location: Bend, Oregon

MUST HAVE extensive experience as a Digital Marketing Manager, to qualify for this position

This role holds a strong understanding of digital marketing and content strategy to coordinate across a cross-functional team, the planning and execution of digital retention programs that include a mix of web, social media, display and email channels.
The Digital Marketing Manager will be responsible for supervising, managing and inspiring a small team of direct reports on a daily basis.
As a team leader, this position will be the contact point for all team members, so the position requires excellent communication skills and must lead by setting a good example and engaging the team to achieve goals.

PRIMARY RESPONSIBILITIES
Manage the Companys website, developing relevant web content and managing SEO.
Develop and implement strategies to constantly improve the customer experience based on analytics derived from CRM and other sources;
Design and deploy digital marketing activities to increase meaningful customer interactions via all touch points of the customer journey;
Manage the Companys CRM and provide analytics to inform development of efficient, targeted and personalized customer marketing.

MINIMUM EDUCATION & SKILLS REQUIRED
Bachelors degree in marketing, business or comparable experience.
7-10 years of progressively more responsible marketing experience, with deep digital marketing experience required.
Previous proven experience building and leading teams.

REQUIRED TECHNICAL SKILLS/KNOWLEDGE
Working knowledge of marketing clouds (Adobe or Salesforce preferred)
Working knowledge of productivity applications (Google G Suite, MS Office, etc.)
Basic knowledge of web technologies and standards for internet development, security, user experience, information architecture, and site management.


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